20 August 2012

As Whole Foods prepares to push into smaller and traditionally underserved markets—including food deserts—the chain may have to deviate from its roots to be successful, according to a Bloomberg article. “How successful are you going to be when you’re in a neighborhood that skews toward more middle-class or to people who shop more at a Save-A-Lot?” Kurt Salmon retail strategist Jack Horst said in the article. “Maybe they don’t need five different kinds of kale.”

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