The Wall Street Journal

08 June 2012

Some apparel retailers are beginning to charge higher prices and consumers are buying instead of balking, according to a Wall Street Journal article. Consumers’ enthusiasm for spending is in part due to demand for the season’s trendiest clothing, says Kurt Salmon retail strategist Alison Levy. “The consumer is willing to pay a full price when there is pent-up demand for newness, in this case bright color and bold prints,” she said in the article. “There was also nice weather that brought people in.”

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