The Wall Street Journal
07 November 2012
Although it’s based in Sweden, The Lexington Company is trying to make a name for itself selling luxury, Americana-themed products, according to the Wall Street Journal. But Kurt Salmon retail strategist Nancy Liu said that market is highly competitive. “There are a lot of other brands in the American lifestyle sector right now, from J. Crew to Ralph Lauren and Tommy Hilfiger, and they already have a very good positioning in terms of luxury Americana,” she said in the article.