The Wall Street Journal

13 December 2012

Retailers are actively gunning toward enabling full omnichannel distribution—truly delivering products whenever and however the customer wants, according to a Wall Street Journal article. “There is a strategic advantage to those who do it very well before everyone does it,” said Al Sambar, a retail strategist at Kurt Salmon, in the article. But retailers rushing to implement these types of programs before all the pieces are in place may be hit with big costs. “It can be three to five times more costly,” Sambar said.

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