The Deal

19 August 2013

Private equity investors that focus solely on one metric—including the Net Promoter Score—miss key information about brands and retailers they are evaluating, argues Dan Goldman, a senior manager in Kurt Salmon’s Private Equity & Strategy Practice, in a recently published article in The Deal, “One Metric Is Never Enough to Evaluate Retail Deals.” A far more accurate gauge of brand strength and consumer sentiment can be found, he says, by using consumer segmentation-based NPS scores in conjunction with several other evaluation metrics.

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