USA Today

19 December 2013

With retailers offering so many deals this holiday season, you might expect shoppers to be more excited than ever. Instead, it's having the opposite effect: they're citing "discount fatigue." "The deal is not so special anymore," Alison Jatlow Levy, retail strategist at consulting firm Kurt Salmon, told USA Today. "The deal has become the norm. And if the deal is the norm...it actually just trains the consumer to never buy at full price."

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