The Wall Street Journal
24 December 2013
This holiday season, a clear pattern is emerging where consumers are still heading to the stores over Thanksgiving weekend for the experience and deals, but are increasingly supplementing or finishing their shopping online and on mobile devices, according to Michelle Bogan, partner in Kurt Salmon’s Retail and Consumer Products Group. And that means retailers have had to step up their holiday shipping game. “It’s more important than ever that brands offer a seamless experience across all channels to hold shoppers’ attention and complete the transaction,” The Wall Street Journal quoted Bogan as saying.