American Banker

06 October 2014

Some believe the GoBank account, which Walmart will now offer through Green Dot’s regulated banking unit, could poach customers and prospects, forcing institutions reliant on in-store branches to rethink their business models. Kurt Salmon offers American Banker an alternative perspective: Banks have historically done a poor job reaching lower-income consumers, and Walmart’s ability to penetrate the underbanked market could create opportunities for banks, including those with in-store branches.

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