Chain Store Age

11 November 2014

“It’s high stakes during the holidays, and retailers are playing a game of ‘anything you can do, I can do better’ when it comes to fulfillment,” said Steve Osburn, a director in Kurt Salmon’s Retail and Consumer Goods Practice. According to Kurt Salmon’s new survey, retailers will reduce their processing and shipping time frames for multi-item orders by almost two days this holiday season. Retailers are making ambitious promises in order to capture last-minute online sales, explained Osburn, “but if you compare average delivery times with last-minute promises, there is a gap that retailers will need to account for.”

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