Women’s Wear Daily

12 November 2014

Early in the season, many retailers are already offering holiday promotions. “The trend in apparel is not improving, and that’s putting more pressure on center core, accessories, cosmetics, giftables and home furnishings,” observed Arnold Aronson, Kurt Salmon retail strategist. The “saving grace” in a season of prolonged promoting, Aronson told Women’s Wear Daily, “is that the strongest companies have found ways to improve profits on marginal revenue gains—aggressive buying in the marketplace, engineered promotions covered not only by vendors but in their own private-label programs and technology innovations that increase the productivity of people.”

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