USA Today

13 November 2014

“Retailers and shippers are going to have to be exponentially better at execution than they were last year,” Steve Osburn, a director in Kurt Salmon’s Retail and Consumer Goods Practice, told USA Today. More than a quarter of retailers surveyed by Kurt Salmon say they will guarantee Christmas delivery for orders placed one to three days before the holiday, up from 17% last year. Half of the retailers say they will take orders up to Dec. 20 for Christmas delivery, up from 37% last year. As Steve notes, retailers are willing to do whatever it takes to engage customers: “It might hurt the bottom line, but if they don’t offer free and fast shipping, the fear is that somebody else will.”

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