Chain Store Age
17 November 2014
With Walmart moving aggressively forward on its pledge to spend $250 million over the next 10 years on products made in the United States, it is clear that the “Made in the USA” concept still resonates powerfully with American consumers. In a Chain Store Age contributed article, Dan Goldman, senior manager in Kurt Salmon’s Private Equity and Strategy practice, shares Kurt Salmon data showing that consumers continue to perceive American-made goods to be of higher quality and more authentic. This positive consumer reception, paired with potential operational efficiencies, poses a major potential advantage for businesses that can capitalize on this trend and re-shore their operations.