Apparel magazine

22 December 2014

Courtnay Thomas, retail strategist at Kurt Salmon, discusses with Apparel magazine the three questions that will lay the foundation for retailers' global expansion plans: what level of investment is the brand prepared to make; how important is speed of global growth; and how much control must the brand maintain? Thomas describes how a fashion brand often should have a different answer to each question for every single market. Ultimately, systems should offer strong supply chain visibility, "The more expansive your business internationally, the greater your need for global visibility of data throughout the value chain," says Thomas.

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