Minneapolis Star Tribune

18 December 2014

“Overall, we’re seeing retailers be a little more aggressive this year,” Steve Osburn, a partner in Kurt Salmon’s Retail and Consumer Products Practice, told Minneapolis Star Tribune. Osburn adds, “Part of it is there is an extra day in the shipping week." As Christmas fell on a Wednesday last year, this year—it’s on a Thursday—retailers and their shipping partners have an extra weekday to accept orders and race them to customers’ doorsteps. “Getting that extra day can be significant,” Osburn said. “It’s their last chance to squeeze in some additional sales.”

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