The Boston Globe

18 December 2014

Shipping companies and major retailers have taken a number of steps to avoid a repeat of the debacle that struck the holiday shopping season last year, when more than 1 million packages weren’t delivered in time for Christmas. “Not only are companies finding ways to enhance their ability to ship, the customers are getting more and more savvy about who they shop with and who can get it to them on time,” Madison Riley, managing partner of Kurt Salmon’s North America Retail and Consumer Group, told The Boston Globe. Riley adds, “If they had a bad experience with a brand last year, they won’t buy from them this year.”

View original article