02 January 2015
For top U.S. retailers, free delivery is now the norm. Yet as more U.S. shoppers view free shipping as their right, retailers struggle to make a profit online. “For most companies, it is a very expensive proposition to try to offer fast and free,” Steve Osburn, retail strategist at Kurt Salmon, tells Business Insider. “It’s really eating away at the margin dollars at some of these retailers.” Just over half of companies surveyed by Kurt Salmon eliminated those minimum-spending thresholds on free shipping for the 2014 holiday season, up from 5% the previous year.