Financial Times

27 March 2015

For the new Kraft Heinz to succeed, expect to see the combined company aggressively cut costs and look for opportunities to expand the Kraft presence internationally, Kurt Salmon retail and private equity strategist, Bruce Cohen, tells the Financial Times. Many of Kraft’s products might not be a natural fit for international expansion, explains Cohen. But some, including Maxwell House coffee, Mio water additive and Planter’s peanuts, could translate well, along with localized versions of other items.

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