Financial Times

14 July 2015

“The economic slowdown is the main factor triggering the decline,” Chen Ke, retail strategist at Kurt Salmon in Shanghai, shares with Financial Times when discussing the sales slowdown of fast-moving consumer goods. Global brands of daily necessities, such as toothpaste and fruit juice, are finding it difficult to rely on China to take up the slack for other parts of the world. “The stock market crash will affect customer confidence, so we believe the FMCG market will see even slower growth,” Ke concludes.

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