31 July 2015

“There’s a buzz coming from the coasts to key cities and suburbs. And why wouldn’t this be great in every college town, where people are highly educated, wealthier than average and aware of their fitness?” Bruce Cohen, retail and private equity strategist at Kurt Salmon, explains to Forbes when discussing how SoulCycle, the boutique-style fitness company, is preparing to make an initial public offering (IPO). Weaving in soon-to-be-published Kurt Salmon data, Forbes explains how the small-box studio format is outpacing its larger counterparts, with net membership for fitness boutique studios increasing by 16% last year, compared to only 1% growth for large health clubs.

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