The Wall Street Journal
08 June 2016
For the first time, consumers shopping online are making more of their purchases on the web than in stores. An annual survey conducted by UPS of more than 5,000 online shoppers concluded that these consumers made 51% of their purchases online compared with 48% in 2015 and 47% in 2014. Forty-two percent of the shoppers searched and purchased entirely online, while the rest combined online and in-store shopping and browsing.
“There’s been a dramatic shift,” Steve Osburn, Kurt Salmon retail expert, told The Wall Street Journal. “Over time, people are getting more and more comfortable” shopping online.