19 August 2016
When men choose clothing brands, fit is often a deciding factor, but women are more likely to prioritize style and tailor, said Al Sambar, retail strategist at Kurt Salmon, in a conversation with the Chicago Tribune.
While the retail industry has seen an increase in demand for custom-made products for both men and women, the diversified style preferences, shopping habits and body types of women present challenges for affordable, made-to-measure clothing companies such as Trunk Club, Blank Label, Surmesur and Indochino. “All customers like personalization. But for women, that might mean personal styling services, not necessarily a garment created for your body,” said Sambar.