1. Beyond the NumbersThe Power of Qualitative Consumer Research as a Diligence Tool While quantitative and seemingly definitive, the picture of brand health painted by consumer surveys can often be enhanced by gaining...
  2. Tribes, Lost No MoreSmall, Passionate Groups of Specialty Sports Enthusiasts Are Driving Incredible Innovation—and Investor Opportunity Within every massive consumer industry, there are smaller pockets of specialty...
  3. Made in the USA?Key niche categories will breathe new life into American apparel manufacturing. American apparel manufacturing writ large may be a thing of the past, but brands and investors should take notice of...
  4. Beyond ChinaFor Western brands looking to expand into Asia, venturing beyond China can pay off big. Asia expansion shouldn’t end with China. Maybe it shouldn’t start there either. International...
  5. Can Traditional Grocery Get It Right?The latest battle in the struggle to differentiate: omnichannel. Plus a look at promising grocery concepts for investment consideration. The industry's latest challenge: deciding if and how to...
  6. Omnichannel at a CostShip-from-store might save sales—but it has its tradeoffs. The Price of Saving a Sale with Ship-from-Store The ability to ship product from a store to a customer in order to fulfill an online...
  7. Learning from the GreeksGreek yogurt has reshaped the category and changed consumers’ palates, creating new opportunities for investors. How Greek yogurt triggered the rebirth of a category—and the new...
  8. Finding Diamonds in the RoughHow to spot the best and brightest brands in the glimmering luxury jewelry category. Winning in the Luxury Jewelry Category Since the end of the Great Recession in 2009, the luxury jewelry market...
  9. One Size Doesn’t Fit AllThe importance of factoring in regional differences in brand equity during the due diligence process. The role of regionality in due diligence From cowboys to cheese-heads to lobster-lovers, each...
  10. Surviving the FloodIdentifying investment opportunities in retail categories that are better able to thrive in an Amazon-dominated world. Identifying, and investing in, Amazon-resistant categories Many investors and...