1. Differentiating CPG Brands.pdfStaying Alive in the U.K. As consumers continue to migrate away from the undifferentiated middle tier of retail grocery, they are eschewing the undifferentiated middle tier of consumer products as...
  2. Omnichannel for Mid-Tier Retailers- It pays to be a fast follower.pdfWhy When It Comes to Omnichannel for Mid-Tier Retailers, It Pays to Be a Fast Follower Consumers, irrespective of where they live, how much money they make or how educated they are, increasingly...
  3. The Masstige Miracle-bridging the mass and prestige markets for higher profits.pdf$$$$ $$$ $$ $ 26 The Masstige Miracle Building a Bridge to Higher Profits As more consumers shop mass channels in an effort to save money, their desire for high-quality, even premium or luxury,...
  4. Finding Authentic Deals in Ethnic Foods.pdfFinding Authentic Deals in Ethnic Foods 34 The appetite for ethnic foods in the United States is rising, seemingly exponentially, driven by two fundamental factors: the growing diversity of the...
  5. The Predictive Power of Digital Chatter for Retail and Consumer Companies.pdfThe Predictive Power of Digital Chatter 44 Retailers and consumer products companies know all too well how important it is to engage with their consumers online and to monitor digital chatter in...
  6. Making the Case for Outlets.pdfOUTLETS Making the Case for Outlets Outlet stores, for both consumers and retailers, are a win-win. For consumers, they offer a place to buy their favorite brands at a steep discount, oftentimes as...
  7. How to Trigger Neurological Connectivity Through Strategic Pricing and Increase Sales.pdfHow to trigger neurological connectivity— and increase sales—through strategic pricing Have you ever heard of the brothers Sid and Harry Drubeck, two tailors in the 1930s? When a customer whom...
  8. How to Assess a Retailer’s Expansion Potential from Afar.pdfHow to Assess a Retailer’s Expansion Potential from Afar 58 One of the key factors when deciding whether or not to invest in a retailer is its potential to add stores, which is typically the...
  9. Assessing Turnaround Opportunities for Retailers.pdfAssessing Turnaround Opportunities Two years of deep same-store sales declines can easily feel like a death sentence for most retailers. However, the data suggests it is indeed far from that. We...
  10. Why Omnichannel Retailers Should Win Over Pure-Play Competitors.pdfSome industry analysts and investors say it’s nearly impossible for retailers with stores to win against their online-only competitors, saddled with a massive store fleet and losing on price. We...