Retail businesses are wrestling with the opportunities, but also threats and costs, posed by digital technology - that double - edged sword that can provide customers with a better in-store experience, but also guide them to cheaper competitors. It can help firms track inventory, but offer members of the public access to more information than is available to in-store sales staff. Having enabled groups to run parallel online and bricks-and-motar businesses, it is now driving the need to integrate different sales operations into an "omnichannel" model. And all this at a time when retailers worldwide are still experiencing the lingering effects of the financial crisis and economic cownturn.
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1 juin 2013