The Price of Saving a Sale with Ship-from-Store
The ability to ship product from a store to a customer in order to fulfill an online purchase can certainly save a sale. But, of course, that capability comes at a cost. Indeed, the initial investment to build this capability can range anywhere from $4 million to $8 million, which includes legacy and new system changes, plus an additional $1,200 to $4,000 per store in the network. While there is always room to optimize, we draw on our apparel and soft lines experience to build a base case of financial tradeoffs.