1. Beyond Discounts and Deals: Achieving Balance in Pricing and Promotion Strategy Most retailers readily admit that the chronic use of excessive and often unplanned promotions can have serious consequences in terms of margin erosion and erratic sales. Still, most willingly...
  2. 不再空谈全渠道概念致力打造无缝客户体验...
  3. 高清的服装商品企划更精准的聚焦、更清晰的决策 尽管近年来技术与创新给消费者的生活带来了日新月异的变化 ,但事实上零售公司本身的运营却没有...
  4. 全渠道覆盖下的订单管理系统...
  5. 给消费者一个重回商场的理由转型升级关口的百货行业 有阶又无界的消费市场环境中,把握并顺应时代发展趋势,关注并满足消费者体验的商家才能成为赢家!...
  6. 重新衡量实体店铺绩效全渠道零售环境下,如何正确衡量实体店铺绩效...
  7. Mobile-Payments-120823SPVF.pdfMobile Payments 2.0 What’s Next? As consumers increasingly look to manage all aspects of their life with their mobile devices, mobile payments have grown at a staggering rate. A Kurt Salmon and...
  8. Analytics 120911VFSP.pdfUnlocking Analytics’ True Potential Five Steps to Success Once found only in isolated pockets scattered throughout a retail organization, analytics are now playing an increasingly significant...
  9. Pricing-Article-120724VFSP.pdfBeyond Discounts and Deals: Achieving Balance in Pricing and Promotion Strategy Most retailers readily admit that the chronic use of excessive and often unplanned promotions can have serious...
  10. RFID 120724VFSP1.pdfRFID’s New Reality Ron Johnson’s recent announcement that JC Penney plans to implement radio frequency identification (RFID) in every store is actually one of the least radical changes he’s...